Subliminal Message

[lipe]

Bro,

Happy New Year to all.


For your thoughts in 2018.

From our "erected" President 2018 New Year message photo.

Forget about the speech. It is nothing. However it the the screen grab and subliminal message as given in the last three paragraphs.

QUOTE FROM ST



The video also put the spotlight on a pair of graceful swans living on the grounds of the Istana. The duo glided unhurriedly across the pond in the background, while Madam Halimah spoke to the camera.

The white swans - also known as mute swans because of their quiet nature - arrived at the Istana from Jurong Bird Park in 2002, and are about 19 years old now. Members of the public can catch a glimpse of the pair during Istana open house days.

According to the book Gardens Of The Istana, the idea of having a lake on the Istana grounds, with swans and fishes, originated with founding Prime Minister Lee Kuan Yew. The lake was constructed in 1968, and the first pair of swans introduced to the pond then were a gift from the Zoological Society of London.

UNQUOTE

Subliminal message may work for the 70 percent.

subliminal messages don’t work? A few decades ago, researchers would have agreed that subliminal messages were BS. They found little, if any, support that they were effective (Vokey & Read, 1985).

In recent decades, however, the outlook has been slightly changing. Emerging research has shown that subliminal messages can influence our thoughts and behavior (see Kunst-Wilson & Zajonc, 1980 for one of the first notable studies).

For instance, new research has shown that subliminal messages in advertising can, in fact, influence our purchasing behavior. For example, participants in one study were significantly more likely to choose a Lipton Ice drink when they were subliminally primed with “Lipton Ice” (Karremans, Stroebe, & Claus, 2006). Pretty cool.

There have been other findings as well. Here are a few interesting ones:

Fitzsimons, Chartrand, and Fitzsimons (2008) found that people were able to list significantly more uses for a brick when they were subliminally primed with the logo from Apple (compared to IBM’s logo). Why? The subliminal exposure to Apple’s logo temporarily enhanced people’s creativity.

Murphy and Zajonc (1993) found that people developed a more favorable opinion of ambiguous symbols after they were subliminally flashed with smiling individuals. In fact, this effect was stronger when the exposure was subliminal.

Bornstein, Leone, and Galley (1987) found that people agreed more with a person after they were subliminally flashed with a picture of him or her.

Légal, Chappé, Coiffard, and Villard-Forest (2011) subliminally primed people with the words “to trust.” The result? Those people found a message about tap water consumption to be significantly more persuasive.

With all of these findings, subliminal messages sound pretty promising, right? Well, don’t get too excited. This emerging research also has some limitations:

LIMITATION #1: PEOPLE MUST ALREADY HAVE A NEED
For subliminal messages to influence behavior, people must already want to do that behavior. For example, researchers found that subliminal messages relating to thirst were only effective toward participants who were already thirsty (Strahan, Spencer and Zanna, 2002). For people who weren’t thirsty, the subliminal messages made no difference.

The takeaway? Subliminal messages can’t control your behavior. They can only guide your decision (e.g., choosing Lipton Ice versus some other beverage).

LIMITATION #2: SUBLIMINAL MESSAGES IN SELF HELP TAPES
In addition to advertising, another common area of debate involves self-help audios. There are a whole slew of subliminal audio programs that are supposed to help people lose weight, stop smoking, improve their memory, and the list goes on.

Do they work? Research shows that subliminal messages in self-help tapes are effective. BUT…they’re effective because of the placebo effect (Greenwald, Spangenberg Pratkanis, & Eskanazi 1991). The subliminal cues, themselves, are essentially useless.

Conclusion
Subliminal messages have garnered a lot of skepticism (and rightly so). Nonetheless, emerging research has given this field a new outlook.

While some aspects have been debunked (e.g., subliminal self-help tapes), researchers have been finding merit to other aspects (e.g., subliminal priming).

Can subliminal messages influence your thoughts and behavior? Yes, they can. However, subliminal messages can’t make you do something you wouldn’t want to do. So everyone can finally put their fear to rest.

[NotMyPresident]

I don't care what message they want to deliver as I have stopped listening to them .

[lipe]

If you stopped listening to them, then you have failed as a Singapore citizen.

You MUST listen to them. This to counter their messages to the blinded 70 percent.

It is pathetic we have 70 percent blind followers who listen to MIW subliminal messages.

Didn't you read? Li Shengwu has said (where some Singaporean dare not utter for fear of being sued until pants drop) POLITICIANS (on both sides of the aisle) tell lies.

Originally Posted by NotMyPresident

I don't care what message they want to deliver as I have stopped listening to them .

[c8mt]

Originally Posted by NotMyPresident

I don't care what message they want to deliver as I have stopped listening to them .

Same here as well .